Management English

副标题:无

作   者:魏国富,卜爱萍主编

分类号:

ISBN:9787309071795

微信扫一扫,移动浏览光盘

简介

《管理学英语》特点:较为详细地介绍了世界管理学史上具有影响力的代表人物及他们的杰出理论,如科学管理之父弗雷德里克·温斯洛·泰勒;近代管理理论之父亨利·法约尔和现代管理之父彼得·德鲁克等。此外,还介绍了一些对管理学作出贡献的著名人物,如乔治·埃尔顿·梅奥;F·J·罗特利斯伯格;哈罗德·孔茨等以及国际跨国公司的cE0和他们的企业等。 较为全面地介绍了管理的定义及其主要功能,如规划、组织、人事安排、领导和控制以及这五方面的管理基本功能在企业运作及市场经营过程中各自所发挥的作用等。 为使学生及企业管理者在学习管理理论、方法及措施时能够提高兴趣和增加视觉效果,《管理学英语》在介绍世界管理学泰斗和企业时配置了相关的图片。通过图文并茂使学习者对管理学巨匠、企业的标识及他们的产品有进一步的感性认识,从而激发他们的学习积极性。

目录

  Unit 1 Precursors in Management Theory
   Text A: The Origin of Management
   Exercises of Text A
   Text B : Father of Modem Management Theory
   Exercises of Text B
   Text C: The Gum of the Gums
   Exercises of Text C
  Unit 2 Significance of Management
   Text A: What is Management?
   Exercises of Text A
   Text B : The Principles of Management
   Exercises of Text B
   Text C: The Strategic Management
   Exercises of Text C
  Unit 3 The First Function of Management
   Text A: Planning
   Exercises of Text A
   Text B: Strategic Planning
   Exercises of Text B
   Text C: Strategy Formulation and Implementation
   Exercises of Text C
  Unit 4 Organizational Design and Culture
   Text A: A Formal or Informal Organization
   Exercises of Text A
   Text B : Organizing
   Exercises of Text B
   Text C: Functions and Effects of Organizational Culture
   Exercises of Text C
  Unit 5 The Strategic Role of HRM
   Text A: Staffing
   Exercises of Text A
   Text B : Strategic Human Resource Management
   Exercises of Text B
   Text C: Global Human Resource Management
   Exercises of Text C
  Unit 6 Leading and Directing
   Text A: Leading
   Exercises of Text A
   Text B : Directing
   Exercises of Text B
   Text C: Authority and Power
   Exercises of Text C
  Unit 7 The Importance of Management Control
   Text A: Control
   Exercises of Text A
   Text B: Controlling Performance
   Exercises of Text B
   Text C: The Control Process
   Exercises of Text C
  Unit 8 Organizational Behavior and Managerial Challenges
   Text A: Organizational Behavior
   Exercises of Text A
   Text B: The Key Role of Organizational Culture
   Exercises of Text B
   Text C: Maslow's Need Hierarchy
   Exercises of Text C
  Unit 9 The Benefits of a Strategic Approach to Managing
   Text A: Strategic Management
   Exercises of Text A ...
   Text B: Developing a Strategic Vision
   Exercises of Text B
   Text C: Strategies for Competing in Globalizing Markets
   Exercises of Text C
  Unit 10 Global Marketing Management
   Text A: Why Study Global Marketing?
   Exercises of Text A
   Text B : Definition of Global Marketing Management
   Exercises of Text B
   Text C: Global Marketing Strategies
   Exercises of Text C
  

已确认勘误

次印刷

页码 勘误内容 提交人 修订印次

Management English
    • 名称
    • 类型
    • 大小

    光盘服务联系方式: 020-38250260    客服QQ:4006604884

    意见反馈

    14:15

    关闭

    云图客服:

    尊敬的用户,您好!您有任何提议或者建议都可以在此提出来,我们会谦虚地接受任何意见。

    或者您是想咨询:

    用户发送的提问,这种方式就需要有位在线客服来回答用户的问题,这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问

    Video Player
    ×
    Audio Player
    ×
    pdf Player
    ×
    Current View

    看过该图书的还喜欢

    some pictures

    解忧杂货店

    东野圭吾 (作者), 李盈春 (译者)

    亲爱的云图用户,
    光盘内的文件都可以直接点击浏览哦

    无需下载,在线查阅资料!

    loading icon