简介
Summary:
Publisher Summary 1
Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business. Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new 鈥渄ot.comment鈥?boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.
Publisher Summary 2
Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business.Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new 鈥渄ot.comment鈥?boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.
目录
Table Of Contents:
The Dynamics of Business and Economics 2(27)
Enter the World of Business
``Saturn A Different Kind of Company. A Different Kind of Car'' 3(1)
Introduction 4(1)
The Nature of Business 4(1)
The Goal of Business 4(1)
The People and Activities of Business 5(1)
Consider Ethics and Social Responsibility
Serving Up Social Responsibility at McDonald's 5(3)
Why Study Business? 8(1)
The Economic Foundations of Business 8(1)
Economic Systems 9(2)
The Free-Enterprise System 11(1)
The Forces of Supply and Demand 12(1)
Solve the Dilemma
Mrs. Acres Homemade Pies 13(1)
The Nature of Competition 14(1)
Enhance Productivity
Competition in the Paper Towel Market 15(1)
Economic Cycles and Productivity 16(2)
The American Economy 18(1)
A Brief History of the American Economy 18(3)
The Role of the Entrepreneur 21(1)
The Role of Government in the American Economy 22(1)
Can You Learn Business in a Classroom? 22(2)
Explore Your Career Options Changes 24(1)
Review Your Understanding 24(1)
Learn the Terms 25(1)
Check Your Progress 26(1)
Get Involved 26(1)
Build Your Skills: The Forces of Supply and Demand 26(1)
See for Yourself Videocase: Starbucks 27(2)
Part One Business in a Changing World 29(29)
Business Ethics and Social Responsibility 30(28)
Enter the World of Business
Timberland Makes a Difference 31(1)
Introduction 32(1)
Business Ethics and Social Responsibility 32(1)
The Role of Ethics in Business 33(1)
Recognizing Ethical Issues in Business 33(1)
Ethical Issues 34(4)
Solve the Dilemma
Customer Privacy 38(1)
Making Decisions about Ethical Issues 38(1)
Improving Ethical Behavior in Business 39(2)
The Nature of Social Responsibility 41(3)
Social Responsibility Issues 44(1)
Relations with Owners and Stockholders 45(1)
Employee Relations 46(1)
Consumer Relations 47(1)
Environmental Issues 48(2)
Consider Ethics and Social Responsibility
Royal Caribbeans Campaign to ``Save the Waves'' 50(1)
Consider Ethics and Social Responsibility
Helping the World, One Can at a Time 51(1)
Community Relations 52(1)
Explore Your Career Options Business Ethics 53(1)
Review Your Understanding 54(1)
Learn the Terms 54(1)
Check Your Progress 55(1)
Get Involved 55(1)
Build Your Skills: Making Decisions about Ethical Issues 55(2)
See for Yourself Videocase: Business Ethics and Social Responsibility at Hershey Foods 57(1)
APPENDIX A The Legal and Regulatory Environment 58(71)
Business in a Borderless World 72(28)
Enter the World of Business
Candy Maker Makes Lollipops for Adults and Children 73(1)
Introduction 74(1)
The Role of International Business 74(1)
Why Nations Trade 74(1)
Trade between Countries 75(1)
Balance of Trade 76(1)
International Trade Barriers 76(1)
Economic Barriers 77(1)
Legal and Political Barriers 78(3)
Social and Cultural Barriers 81(1)
Think Globally
Universal Studios Goes to Japan 82(2)
Technological Barriers 84(1)
Trade Agreements, Alliances, and Organizations 84(1)
General Agreement on Tariffs and Trade (GATT) 84(1)
The North American Free Trade Agreement (NAFTA) 85(1)
Solve the Dilemma
Global Expansion or Business as Usual 86(1)
The European Union (EU) 86(1)
The Common Market of the Southern Cone (MERCOSUR) 87(1)
Asia-Pacific Economic Cooperation (APEC) 88(1)
World Bank 88(1)
International Monetary Fund 88(1)
Getting Involved in International Business 88(5)
Exporting and Importing 89(1)
Trading Companies 90(1)
Licensing and Franchising 90(1)
Contract Manufacturing 91(1)
Joint Ventures and Alliances 91(1)
Direct Investment 92(1)
Embrace Technology
Online Global Marketing 93(1)
Multinational Corporations 93(1)
International Business Strategies 94(1)
Developing Stategies 94(1)
Managing the Challenges of Global Business 95(1)
Explore Your Career Options
Preparing for the Borderless World 95(1)
Review Your Understanding 96(1)
Learn the Terms 97(1)
Check Your Progress 97(1)
Get Involved 97(1)
Build Your Skills: Global Awareness 98(1)
See for Yourself Videocase: American President Lines (APL) 99(1)
Managing Information Technology and E-Business 100(29)
Enter the World of Business
The Success, then Failure of eToys 101(1)
Introduction 102(1)
The Role and Impact of Technology in the Economy 102(1)
Managing Information 103(1)
Management Information Systems 104(1)
The Internet 105(2)
How the Internet Works 107(1)
Internet Users 107(1)
Internet Uses 108(2)
E-Business 110(1)
Solve the Dilemma
Developing Successful Freeware 111(1)
The Nature of E-Business 112(2)
E-Business Models 114(2)
Legal and Social Issues of Information Technology and E-Business 116(1)
Privacy 116(2)
Consider Ethics and Social Responsibility
DoubleClick Inc. 118(2)
dot.comment
TRUSTe: ``Building a Web You Can Believe In'' 120(1)
Identity Theft 121(1)
Protection of Intellectual Property and Copyrights 121(1)
The Dynamic Nature of Information Technology and E-Business 122(1)
Explore Your Career Options
Information Technology Career Options 123(1)
Review Your Understanding 124(1)
Learn the Terms 124(1)
Check Your Progress 125(1)
Get Involved 125(1)
Build Your Skills: Planning a Website 125(1)
See for Yourself Videocase: Metamor Technologies, Inc. 126(1)
Part One Role-Play Exercise: National Farm and Garden, Inc. 127(2)
Part Two Starting and Growing a Business 129(54)
Options for Organizing Business 130(26)
Enter the World of Business
Deciding the Ownership Form 131(1)
Introduction 132(1)
Sole Proprietorships 132(1)
Advantages of Sole Proprietorships 132(2)
Disadvantages of Sole Proprietorships 134(1)
Partnerships 135(1)
Types of Partnerships 135(1)
Articles of Partnership 136(1)
Advantages of Partnerships 136(1)
Disadvantages of Partnerships 137(1)
Taxation of Partnerships 138(1)
Corporations 139(1)
Creating a Corporation 139(1)
Types of Corporations 140(1)
Strive for Quality
The Longaberger Company Makes Baskets 140(3)
Embrace Technology
Working the Net Properly Can Lead to a Big Payoff 143(1)
Elements of a Corporation 143(2)
Advantages of Corporations 145(1)
Disadvantages of Corporations 146(1)
Other Types of Ownership 147(1)
S Corporations 147(1)
Solve the Dilemma
To Incorporate or Not to Incorporate 147(1)
Limited Liability Companies 147(1)
Cooperatives 148(1)
Trends in Business Ownership: Mergers and Acquisitions 148(2)
Explore Your Career Options
Evaluating a Job Offer 150(1)
Review Your Understanding 151(1)
Learn the Terms 152(1)
Check Your Progress 152(1)
Get Involved 153(1)
Build Your Skills: Selecting a Form of Business 153(1)
See for Yourself Videocase: Ben and Jerry's 154(2)
Small Business, Entrepreneurship, and Franchising 156(27)
Enter the World of Business
King of Kites 157(1)
Introduction 158(1)
The Nature of Entrepreneurship and Small Business 158(1)
What Is a Small Business? 159(1)
The Role of Small Business in the American Economy 159(2)
Industries That Attract Small Business 161(2)
Advantages of Small-Business Ownership 163(1)
Personal Advantages 163(1)
Consider Ethics and Social Responsibility
Lighting up the World, One Life at a Time 164(1)
Business Advantages 164(2)
Disadvantages of Small-Business Ownership 166(1)
High Stress Level 166(1)
High Failure Rate 166(2)
Starting a Small Business 168(1)
The Business Plan 168(1)
Forms of Business Ownership 169(1)
Financial Resources 169(2)
Solve the Dilemma
The Small-Business Challenge 171(1)
Approaches to Starting a Small Business 171(1)
Help for Small-Business Managers 172(2)
Think Globally
Subway Is Sublime 174(1)
The Future for Small Business 175(1)
Demographic Trends 175(1)
Technological and Economic Trends 176(1)
Making Big Business Act ``Small'' 177(1)
Explore Your Careers Options
Look to Small Business 177(1)
Review Your Understanding 178(1)
Learn the Terms 179(1)
Check Your Progress 179(1)
Get Involved 179(1)
Build Your Skills: Creativity 179(2)
See for Yourself Videocase: Artists' Frame Service 181(1)
Part Two Role-Play Exercise: Human Response, Inc. 182(1)
Part Three Managing for Quality and Competitiveness 183(84)
The Nature of Management 184(30)
Enter the World of Business
Meg Whitman Manages eBay 185(1)
Introduction 186(1)
The Importance of Management 186(1)
Management Functions 186(1)
Planning 187(2)
Enhance Productivity
Thinking out of the Cereal Box 189(1)
Organizing 190(1)
Staffing 191(1)
Directing 192(1)
Controlling 193(1)
Types of Management 194(1)
Levels of Management 194(4)
Areas of Management 198(1)
Value Diversity
Avon: A Company Managed by Women for Women 198(1)
Skills Needed by Managers 199(1)
Leadership 200(2)
Technical Expertise 202(1)
Conceptual Skills 202(1)
Analytical Skills 203(1)
Human Relations Skills 203(1)
Where Do Managers Come From? 203(1)
Decision Making 204(1)
Recognizing and Defining the Decision Situation 204(1)
Developing Options 205(1)
Analyzing Options 205(1)
Solve the Dilemma
Making Infinity Computers Competitive 206(1)
Selecting the Best Option 206(1)
Implementing the Decision 206(1)
Monitoring the Consequences 206(1)
The Reality of Management 207(1)
Explore Your Career Options
Management Is Alive and Well 208(1)
Review Your Understanding 209(1)
Learn the Terms 209(1)
Check Your Progress 210(1)
Get Involved 210(1)
Build Your Skills: Functions of Management 210(2)
See for Yourself Videocase IBM 212(2)
Organization, Teamwork, and Communication 214(26)
Enter the World of Business
Chrysler and Mecedes Learn the Importance of Teamwork 215(1)
Introduction 216(1)
Developing Organizational Structure 216(1)
Specialization 216(2)
Departmentalization 218(1)
Functional Departmentalization 218(1)
Product Departmentalization 218(1)
Geographical Departmentalization 218(1)
Customer Departmentalization 219(1)
The Role of Groups and Teams in Organizations 220(1)
Benefits of Teams 221(1)
Types of Groups 221(2)
Enhance Productivity
War Games to Learn TLC 223(1)
Assigning Responsibility and Delegating Authority 223(1)
Delegation of Authority 224(1)
Degree of Centralization 224(1)
Span of Management 225(1)
Organizational Layers 226(1)
Forms of Organizational Structure 227(1)
Line Structure 227(1)
Solve the Dilemma
Quest Star in Transition 227(1)
Line-and-Staff Structure 228(1)
Multidivisional Structure 228(1)
Matrix Structure 229(1)
Communicating in Organizations 230(1)
Formal Communication 231(1)
Informal Communication Channels 232(1)
Monitoring Communications 233(1)
Organizational Culture 233(1)
Enhance Productivity
Culture Makeover at Alberto-Culver North America 234(1)
Explore Your Career Options Flexibility First! 235(1)
Review Your Understanding 236(1)
Learn the Terms 237(1)
Check Your Progress 237(1)
Get Involved 237(1)
Build Your Skills: Teamwork 238(1)
See for Yourself Videocase: Big Apple Bagel and St. Louis Bread Company 239(1)
Production and Operations Management 240(27)
Enter the World of Business
Operations Management at Schlitterbahn 241(1)
Introduction 242(1)
The Nature of Operations Management 242(1)
The Transformation Process 243(1)
Operations Management in Service Businesses 244(2)
Planning and Designing Operations Systems 246(1)
Planning the Product 246(1)
Designing the Operations Processes 247(1)
Planning Capacity 248(1)
Planning Facilities 248(3)
Solve the Dilemma
Planning for Pizza 251(1)
Managing Logistics 252(1)
Purchasing 252(1)
Managing Inventory 252(1)
Enhance Productivity
Office Depot's E-Diva 253(2)
Routing and Scheduling 255(2)
Managing Quality 257(1)
Strive for Quality
Spicer Driveshaft Division of Dana Corporation 258(1)
Establishing Standards---ISO 9000 259(1)
Inspection 260(1)
Sampling 260(1)
Explore Your Career Options
A Future in Quality Assurance 261(1)
Review Your Understanding 261(1)
Learn the Terms 262(1)
Check Your Progress 262(1)
Get Involved 263(1)
Build Your Skills: Reducing Cycle Time 263(1)
See for Yourself Videocase: Alton Bridge 264(2)
Part Three Role-Play Exercise: McDougal Aircraft Company 266(1)
Part Four Creating the Human Resource Advantage 267(56)
Motivating the Workforce 268(24)
Enter the World of Business
Hot Coals Anyone? 269(1)
Introduction 270(1)
Nature of Human Relations 270(2)
Historical Perspectives on Employee Motivation 272(1)
Classical Theory of Motivation 272(1)
The Hawthorne Studies 273(1)
Theories of Employee Motivation 274(1)
Maslow's Hierarchy of Needs 274(2)
Herzberg's Two-Factor Theory 276(1)
Enhance Productivity
Bringing Home the Bacon 277(1)
McGregor's Theory X and Theory Y 278(1)
Theory Z 279(1)
Variations on Theory Z 279(1)
Equity Theory 280(1)
Expectancy Theory 280(1)
Strategies for Motivating Employees 281(1)
Behavior Modification 281(1)
Job Design 281(2)
Solve the Dilemma
Motivating to Win 283(2)
Enhance Productivity
Recipe for Telecommuting Success 285(1)
Importance of Motivational Strategies 285(1)
Explore Your Career Options
Rating Metropolitan Areas 286(1)
Review Your Understanding 287(1)
Learn the Terms 288(1)
Check Your Progress 288(1)
Get Involved 288(1)
Build Your Skills: Motivating 288(1)
See for Yourself Videocase Southwest Airlines 289(3)
Managing Human Resources 292(31)
Enter the World of Business
Hire Ho, Hire Ho! 293(1)
Introduction 294(1)
The Nature of Human Resources Management 294(1)
Planning for Human Resources Needs 294(1)
Recruiting and Selecting New Employees 295(1)
Recruiting 295(1)
Selection 296(2)
Legal Issues in Recruiting and Selecting 298(1)
Affirmative Action 299(1)
Developing the Workforce 300(1)
Training and Development 300(1)
Assessing Performance 301(1)
dot.comment
Learning with games2train.com 301(2)
Turnover 303(2)
Compensating the Workforce 305(1)
Financial Compensation 305(1)
Solve the Dilemma
Morale among the Survivors 306(1)
Benefits 307(2)
Managing Unionized Employees 309(1)
Collective Bargaining 309(2)
Resolving Disputes 311(1)
The Importance of Workforce Diversity 312(1)
The Characteristics of Diversity 312(1)
Why Is Diversity Important? 313(1)
The Benefits of Workforce Diversity 313(1)
Value Diversity
Cultural Diversity in the Cubicle 314(1)
Explore Your Career Options
How Much Does It Pay? 315(1)
Review Your Understanding 316(1)
Learn the Terms 317(1)
Check Your Progress 317(1)
Get Involved 318(1)
Build Your Skills: Appreciating and Valuing Diversity 318(1)
See for Yourself Videocase: Finding and Keeping the Best Employees 319(2)
Part Four Role-Play Exercise: eQuality Assured 321(2)
Part Five Marketing: Developing Relationships 323(58)
Customer-Driven Marketing 324(24)
Enter the World of Business
Video Game Wars 325(1)
Introduction 326(1)
Nature of Marketing 326(1)
The Exchange Relationship 326(1)
Marketing Creates Utility 327(1)
Functions of Marketing 328(1)
The Marketing Concept 329(1)
Customer Relationship Management 330(1)
Developing a Marketing Strategy 331(1)
Selecting a Target Market 331(4)
Developing a Marketing Mix 335(2)
Marketing Research and Information Systems 337(1)
dot.comment
Look-Look.com 338(2)
Buying Behavior 340(1)
Psychological Variables of Buying Behavior 340(1)
Solve the Dilemma
Will It Go? 340(1)
Social Variables of Buying Behavior 340(2)
Understanding Buying Behavior 342(1)
The Marketing Environment 342(1)
Embrace Technology
Mystery Marketing with Buddy Lee 343(1)
Explore Your Career Options
Customer Service in a Service Economy 344(1)
Review Your Understanding 344(1)
Learn the Terms 345(1)
Check Your Progress 345(1)
Get Involved 346(1)
Build Your Skills: The Marketing Mix 346(1)
See for Yourself Videocase: E-Commerce 347(1)
Dimensions of Marketing Strategy 348(33)
Enter the World of Business
Domino's Delivers 349(1)
Introduction 350(1)
The Marketing Mix 350(1)
Product Strategy 350(1)
Developing New Products 350(2)
Classifying Products 352(1)
Product Line and Product Mix 353(1)
Product Life Cycle 353(1)
Identifying Products 354(1)
Enhance Productivity
Revitalizing a Maturing Brand 355(4)
Pricing Strategy 359(1)
Pricing Objectives 359(1)
Specific Pricing Strategies 359(1)
Distribution Strategy 360(1)
Marketing Channels 361(2)
Intensity of Market Coverage 363(2)
Physical Distribution 365(1)
Consider Ethics and Social Responsibility
Home Depot 366(1)
Importance of Distribution in a Marketing Strategy 366(1)
Solve the Dilemma
Better Health with Snacks 367(1)
Promotion Strategy 367(1)
The Promotion Mix 367(5)
Promotion Strategies: To Push or To Pull 372(1)
Objectives of Promotion 373(1)
Promotional Positioning 373(1)
Explore Your Career Options
Diverse Opportunities in Marketing 374(1)
Review Your Understanding 374(1)
Learn the Terms 375(1)
Check Your Progress 376(1)
Get Involved 376(1)
Build Your Skills: Analyzing Motel 6's Marketing Strategy 376(1)
See for Yourself Videocase: Alligator Records 377(2)
Part Five Role-Play Exercise: RedRiverShops.com 379(2)
Part Six Financing the Enterprise 381(82)
Accounting and Financial Statements 382(28)
Enter the World of Business
Differences in International Accounting 383(1)
Introduction 384(1)
The Nature of Accounting 384(1)
Accountants 384(1)
Accounting or Bookkeeping? 385(1)
The Uses of Accounting Information 385(3)
The Accounting Process 388(1)
The Accounting Equation 388(1)
Double-Entry Bookkeeping 388(1)
The Accounting Cycle 389(2)
Financial Statements 391(1)
The Income Statement 392(3)
Embrace Technology
Ford Uses the Internet to Cut Accounting Expenses 395(1)
The Balance Sheet 395(4)
Ratio Analysis: Analyzing Financial Statements 399(1)
Profitability Ratios 400(1)
Asset Utilization Ratios 400(1)
Consider Ethics and Social Responsibility
Accounting Fraud at Cendant Corp. 401(1)
Liquidity Ratios 402(1)
Debt Utilization Ratios 402(1)
Solve the Dilemma
Exploring the Secrets of Accounting 403(1)
Per Share Data 403(1)
Industry Analysis 404(1)
Explore Your Career Options
More Power to the Accountants 405(1)
Review Your Understanding 406(1)
Learn the Terms 407(1)
Check Your Progress 407(1)
Get Involved 407(1)
Build Your Skills: Financial Analysis 408(1)
See for Yourself Videocase: The Many Purposes of Accounting Statements 408(2)
Money and the Financial System 410(26)
Enter the World of Busines
The Federal Reserve Board 411(1)
Introduction 412(1)
Money in the Financial System 412(1)
Functions of Money 412(1)
Characteristics of Money 413(1)
Types of Money 414(2)
Embrace Technology
Check Cashing for the Unbanked 416(2)
Value Diversity
Credit Card Companies Target Women 418(1)
The American Financial System 418(1)
The Federal Reserve System 419(3)
Banking Institutions 422(2)
Nonbanking Institutions 424(1)
Solve the Dilemma
Seeing the Financial Side of Business 425(2)
Electronic Banking 427(2)
Challenge and Change in the Commercial Banking Industry 429(1)
Explore Your Career Options
What Do Economists Do? 430(1)
Review Your Understanding 431(1)
Learn the Terms 432(1)
Check Your Progress 432(1)
Get Involved 432(1)
Build Your Skills: Managing Money 433(1)
See for Yourself Videocase: Why Stocks? Why Bonds? 433(3)
Financial Management and Securities Markets 436(27)
Enter the World of Business
Online Investing 437(1)
Introduction 438(1)
Managing Current Assets and Liabilities 438(1)
Managing Current Assets 438(1)
Enhance Productivity
Working Capital Problems in a Small Business 439(3)
Managing Current Liabilities 442(2)
Managing Fixed Assets 444(1)
Capital Budgeting and Project Selection 444(1)
Embrace Technology
Ford: Using Technology to Reinvent the Auto Industry 445(1)
Assessing Risk 445(1)
Pricing Long-Term Money 446(1)
Solve the Dilemma
Surviving Rapid Growth 447(1)
Financing with Long-Term Liabilities 447(1)
Bond: Corporate IOUs 448(1)
Types of Bonds 449(1)
Financing with Owners' Equity 450(2)
Investment Banking 452(1)
The Securities Markets 453(1)
Organized Exchanges 454(1)
The Over-the-Counter Market 454(1)
Measuring Market Performance 455(2)
Explore Your Career Options
Financial Management 457(1)
Review Your Understanding 458(1)
Learn the Terms 459(1)
Check Your Progress 459(1)
Get Involved 459(1)
Build Your Skills: Choosing among Projects 460(1)
See for Yourself Videocase: Role of the Financial Manager 461(1)
Part Six Role-Playing Exercise: Dana Fashing Designs, Inc. 462(1)
Appendix B Personal Financial Planning 463(16)
Appendix C The Business Plan 479(9)
Appendix D Personal Career Plan 488
Glossary 1(1)
Photo Credits 1(1)
Endnotes 1(1)
Index 1
The Dynamics of Business and Economics 2(27)
Enter the World of Business
``Saturn A Different Kind of Company. A Different Kind of Car'' 3(1)
Introduction 4(1)
The Nature of Business 4(1)
The Goal of Business 4(1)
The People and Activities of Business 5(1)
Consider Ethics and Social Responsibility
Serving Up Social Responsibility at McDonald's 5(3)
Why Study Business? 8(1)
The Economic Foundations of Business 8(1)
Economic Systems 9(2)
The Free-Enterprise System 11(1)
The Forces of Supply and Demand 12(1)
Solve the Dilemma
Mrs. Acres Homemade Pies 13(1)
The Nature of Competition 14(1)
Enhance Productivity
Competition in the Paper Towel Market 15(1)
Economic Cycles and Productivity 16(2)
The American Economy 18(1)
A Brief History of the American Economy 18(3)
The Role of the Entrepreneur 21(1)
The Role of Government in the American Economy 22(1)
Can You Learn Business in a Classroom? 22(2)
Explore Your Career Options Changes 24(1)
Review Your Understanding 24(1)
Learn the Terms 25(1)
Check Your Progress 26(1)
Get Involved 26(1)
Build Your Skills: The Forces of Supply and Demand 26(1)
See for Yourself Videocase: Starbucks 27(2)
Part One Business in a Changing World 29(29)
Business Ethics and Social Responsibility 30(28)
Enter the World of Business
Timberland Makes a Difference 31(1)
Introduction 32(1)
Business Ethics and Social Responsibility 32(1)
The Role of Ethics in Business 33(1)
Recognizing Ethical Issues in Business 33(1)
Ethical Issues 34(4)
Solve the Dilemma
Customer Privacy 38(1)
Making Decisions about Ethical Issues 38(1)
Improving Ethical Behavior in Business 39(2)
The Nature of Social Responsibility 41(3)
Social Responsibility Issues 44(1)
Relations with Owners and Stockholders 45(1)
Employee Relations 46(1)
Consumer Relations 47(1)
Environmental Issues 48(2)
Consider Ethics and Social Responsibility
Royal Caribbeans Campaign to ``Save the Waves'' 50(1)
Consider Ethics and Social Responsibility
Helping the World, One Can at a Time 51(1)
Community Relations 52(1)
Explore Your Career Options Business Ethics 53(1)
Review Your Understanding 54(1)
Learn the Terms 54(1)
Check Your Progress 55(1)
Get Involved 55(1)
Build Your Skills: Making Decisions about Ethical Issues 55(2)
See for Yourself Videocase: Business Ethics and Social Responsibility at Hershey Foods 57(1)
APPENDIX A The Legal and Regulatory Environment 58(71)
Business in a Borderless World 72(28)
Enter the World of Business
Candy Maker Makes Lollipops for Adults and Children 73(1)
Introduction 74(1)
The Role of International Business 74(1)
Why Nations Trade 74(1)
Trade between Countries 75(1)
Balance of Trade 76(1)
International Trade Barriers 76(1)
Economic Barriers 77(1)
Legal and Political Barriers 78(3)
Social and Cultural Barriers 81(1)
Think Globally
Universal Studios Goes to Japan 82(2)
Technological Barriers 84(1)
Trade Agreements, Alliances, and Organizations 84(1)
General Agreement on Tariffs and Trade (GATT) 84(1)
The North American Free Trade Agreement (NAFTA) 85(1)
Solve the Dilemma
Global Expansion or Business as Usual 86(1)
The European Union (EU) 86(1)
The Common Market of the Southern Cone (MERCOSUR) 87(1)
Asia-Pacific Economic Cooperation (APEC) 88(1)
World Bank 88(1)
International Monetary Fund 88(1)
Getting Involved in International Business 88(5)
Exporting and Importing 89(1)
Trading Companies 90(1)
Licensing and Franchising 90(1)
Contract Manufacturing 91(1)
Joint Ventures and Alliances 91(1)
Direct Investment 92(1)
Embrace Technology
Online Global Marketing 93(1)
Multinational Corporations 93(1)
International Business Strategies 94(1)
Developing Stategies 94(1)
Managing the Challenges of Global Business 95(1)
Explore Your Career Options
Preparing for the Borderless World 95(1)
Review Your Understanding 96(1)
Learn the Terms 97(1)
Check Your Progress 97(1)
Get Involved 97(1)
Build Your Skills: Global Awareness 98(1)
See for Yourself Videocase: American President Lines (APL) 99(1)
Managing Information Technology and E-Business 100(29)
Enter the World of Business
The Success, then Failure of eToys 101(1)
Introduction 102(1)
The Role and Impact of Technology in the Economy 102(1)
Managing Information 103(1)
Management Information Systems 104(1)
The Internet 105(2)
How the Internet Works 107(1)
Internet Users 107(1)
Internet Uses 108(2)
E-Business 110(1)
Solve the Dilemma
Developing Successful Freeware 111(1)
The Nature of E-Business 112(2)
E-Business Models 114(2)
Legal and Social Issues of Information Technology and E-Business 116(1)
Privacy 116(2)
Consider Ethics and Social Responsibility
DoubleClick Inc. 118(2)
dot.comment
TRUSTe: ``Building a Web You Can Believe In'' 120(1)
Identity Theft 121(1)
Protection of Intellectual Property and Copyrights 121(1)
The Dynamic Nature of Information Technology and E-Business 122(1)
Explore Your Career Options
Information Technology Career Options 123(1)
Review Your Understanding 124(1)
Learn the Terms 124(1)
Check Your Progress 125(1)
Get Involved 125(1)
Build Your Skills: Planning a Website 125(1)
See for Yourself Videocase: Metamor Technologies, Inc. 126(1)
Part One Role-Play Exercise: National Farm and Garden, Inc. 127(2)
Part Two Starting and Growing a Business 129(54)
Options for Organizing Business 130(26)
Enter the World of Business
Deciding the Ownership Form 131(1)
Introduction 132(1)
Sole Proprietorships 132(1)
Advantages of Sole Proprietorships 132(2)
Disadvantages of Sole Proprietorships 134(1)
Partnerships 135(1)
Types of Partnerships 135(1)
Articles of Partnership 136(1)
Advantages of Partnerships 136(1)
Disadvantages of Partnerships 137(1)
Taxation of Partnerships 138(1)
Corporations 139(1)
Creating a Corporation 139(1)
Types of Corporations 140(1)
Strive for Quality
The Longaberger Company Makes Baskets 140(3)
Embrace Technology
Working the Net Properly Can Lead to a Big Payoff 143(1)
Elements of a Corporation 143(2)
Advantages of Corporations 145(1)
Disadvantages of Corporations 146(1)
Other Types of Ownership 147(1)
S Corporations 147(1)
Solve the Dilemma
To Incorporate or Not to Incorporate 147(1)
Limited Liability Companies 147(1)
Cooperatives 148(1)
Trends in Business Ownership: Mergers and Acquisitions 148(2)
Explore Your Career Options
Evaluating a Job Offer 150(1)
Review Your Understanding 151(1)
Learn the Terms 152(1)
Check Your Progress 152(1)
Get Involved 153(1)
Build Your Skills: Selecting a Form of Business 153(1)
See for Yourself Videocase: Ben and Jerry's 154(2)
Small Business, Entrepreneurship, and Franchising 156(27)
Enter the World of Business
King of Kites 157(1)
Introduction 158(1)
The Nature of Entrepreneurship and Small Business 158(1)
What Is a Small Business? 159(1)
The Role of Small Business in the American Economy 159(2)
Industries That Attract Small Business 161(2)
Advantages of Small-Business Ownership 163(1)
Personal Advantages 163(1)
Consider Ethics and Social Responsibility
Lighting up the World, One Life at a Time 164(1)
Business Advantages 164(2)
Disadvantages of Small-Business Ownership 166(1)
High Stress Level 166(1)
High Failure Rate 166(2)
Starting a Small Business 168(1)
The Business Plan 168(1)
Forms of Business Ownership 169(1)
Financial Resources 169(2)
Solve the Dilemma
The Small-Business Challenge 171(1)
Approaches to Starting a Small Business 171(1)
Help for Small-Business Managers 172(2)
Think Globally
Subway Is Sublime 174(1)
The Future for Small Business 175(1)
Demographic Trends 175(1)
Technological and Economic Trends 176(1)
Making Big Business Act ``Small'' 177(1)
Explore Your Careers Options
Look to Small Business 177(1)
Review Your Understanding 178(1)
Learn the Terms 179(1)
Check Your Progress 179(1)
Get Involved 179(1)
Build Your Skills: Creativity 179(2)
See for Yourself Videocase: Artists' Frame Service 181(1)
Part Two Role-Play Exercise: Human Response, Inc. 182(1)
Part Three Managing for Quality and Competitiveness 183(84)
The Nature of Management 184(30)
Enter the World of Business
Meg Whitman Manages eBay 185(1)
Introduction 186(1)
The Importance of Management 186(1)
Management Functions 186(1)
Planning 187(2)
Enhance Productivity
Thinking out of the Cereal Box 189(1)
Organizing 190(1)
Staffing 191(1)
Directing 192(1)
Controlling 193(1)
Types of Management 194(1)
Levels of Management 194(4)
Areas of Management 198(1)
Value Diversity
Avon: A Company Managed by Women for Women 198(1)
Skills Needed by Managers 199(1)
Leadership 200(2)
Technical Expertise 202(1)
Conceptual Skills 202(1)
Analytical Skills 203(1)
Human Relations Skills 203(1)
Where Do Managers Come From? 203(1)
Decision Making 204(1)
Recognizing and Defining the Decision Situation 204(1)
Developing Options 205(1)
Analyzing Options 205(1)
Solve the Dilemma
Making Infinity Computers Competitive 206(1)
Selecting the Best Option 206(1)
Implementing the Decision 206(1)
Monitoring the Consequences 206(1)
The Reality of Management 207(1)
Explore Your Career Options
Management Is Alive and Well 208(1)
Review Your Understanding 209(1)
Learn the Terms 209(1)
Check Your Progress 210(1)
Get Involved 210(1)
Build Your Skills: Functions of Management 210(2)
See for Yourself Videocase IBM 212(2)
Organization, Teamwork, and Communication 214(26)
Enter the World of Business
Chrysler and Mecedes Learn the Importance of Teamwork 215(1)
Introduction 216(1)
Developing Organizational Structure 216(1)
Specialization 216(2)
Departmentalization 218(1)
Functional Departmentalization 218(1)
Product Departmentalization 218(1)
Geographical Departmentalization 218(1)
Customer Departmentalization 219(1)
The Role of Groups and Teams in Organizations 220(1)
Benefits of Teams 221(1)
Types of Groups 221(2)
Enhance Productivity
War Games to Learn TLC 223(1)
Assigning Responsibility and Delegating Authority 223(1)
Delegation of Authority 224(1)
Degree of Centralization 224(1)
Span of Management 225(1)
Organizational Layers 226(1)
Forms of Organizational Structure 227(1)
Line Structure 227(1)
Solve the Dilemma
Quest Star in Transition 227(1)
Line-and-Staff Structure 228(1)
Multidivisional Structure 228(1)
Matrix Structure 229(1)
Communicating in Organizations 230(1)
Formal Communication 231(1)
Informal Communication Channels 232(1)
Monitoring Communications 233(1)
Organizational Culture 233(1)
Enhance Productivity
Culture Makeover at Alberto-Culver North America 234(1)
Explore Your Career Options Flexibility First! 235(1)
Review Your Understanding 236(1)
Learn the Terms 237(1)
Check Your Progress 237(1)
Get Involved 237(1)
Build Your Skills: Teamwork 238(1)
See for Yourself Videocase: Big Apple Bagel and St. Louis Bread Company 239(1)
Production and Operations Management 240(27)
Enter the World of Business
Operations Management at Schlitterbahn 241(1)
Introduction 242(1)
The Nature of Operations Management 242(1)
The Transformation Process 243(1)
Operations Management in Service Businesses 244(2)
Planning and Designing Operations Systems 246(1)
Planning the Product 246(1)
Designing the Operations Processes 247(1)
Planning Capacity 248(1)
Planning Facilities 248(3)
Solve the Dilemma
Planning for Pizza 251(1)
Managing Logistics 252(1)
Purchasing 252(1)
Managing Inventory 252(1)
Enhance Productivity
Office Depot's E-Diva 253(2)
Routing and Scheduling 255(2)
Managing Quality 257(1)
Strive for Quality
Spicer Driveshaft Division of Dana Corporation 258(1)
Establishing Standards---ISO 9000 259(1)
Inspection 260(1)
Sampling 260(1)
Explore Your Career Options
A Future in Quality Assurance 261(1)
Review Your Understanding 261(1)
Learn the Terms 262(1)
Check Your Progress 262(1)
Get Involved 263(1)
Build Your Skills: Reducing Cycle Time 263(1)
See for Yourself Videocase: Alton Bridge 264(2)
Part Three Role-Play Exercise: McDougal Aircraft Company 266(1)
Part Four Creating the Human Resource Advantage 267(56)
Motivating the Workforce 268(24)
Enter the World of Business
Hot Coals Anyone? 269(1)
Introduction 270(1)
Nature of Human Relations 270(2)
Historical Perspectives on Employee Motivation 272(1)
Classical Theory of Motivation 272(1)
The Hawthorne Studies 273(1)
Theories of Employee Motivation 274(1)
Maslow's Hierarchy of Needs 274(2)
Herzberg's Two-Factor Theory 276(1)
Enhance Productivity
Bringing Home the Bacon 277(1)
McGregor's Theory X and Theory Y 278(1)
Theory Z 279(1)
Variations on Theory Z 279(1)
Equity Theory 280(1)
Expectancy Theory 280(1)
Strategies for Motivating Employees 281(1)
Behavior Modification 281(1)
Job Design 281(2)
Solve the Dilemma
Motivating to Win 283(2)
Enhance Productivity
Recipe for Telecommuting Success 285(1)
Importance of Motivational Strategies 285(1)
Explore Your Career Options
Rating Metropolitan Areas 286(1)
Review Your Understanding 287(1)
Learn the Terms 288(1)
Check Your Progress 288(1)
Get Involved 288(1)
Build Your Skills: Motivating 288(1)
See for Yourself Videocase Southwest Airlines 289(3)
Managing Human Resources 292(31)
Enter the World of Business
Hire Ho, Hire Ho! 293(1)
Introduction 294(1)
The Nature of Human Resources Management 294(1)
Planning for Human Resources Needs 294(1)
Recruiting and Selecting New Employees 295(1)
Recruiting 295(1)
Selection 296(2)
Legal Issues in Recruiting and Selecting 298(1)
Affirmative Action 299(1)
Developing the Workforce 300(1)
Training and Development 300(1)
Assessing Performance 301(1)
dot.comment
Learning with games2train.com 301(2)
Turnover 303(2)
Compensating the Workforce 305(1)
Financial Compensation 305(1)
Solve the Dilemma
Morale among the Survivors 306(1)
Benefits 307(2)
Managing Unionized Employees 309(1)
Collective Bargaining 309(2)
Resolving Disputes 311(1)
The Importance of Workforce Diversity 312(1)
The Characteristics of Diversity 312(1)
Why Is Diversity Important? 313(1)
The Benefits of Workforce Diversity 313(1)
Value Diversity
Cultural Diversity in the Cubicle 314(1)
Explore Your Career Options
How Much Does It Pay? 315(1)
Review Your Understanding 316(1)
Learn the Terms 317(1)
Check Your Progress 317(1)
Get Involved 318(1)
Build Your Skills: Appreciating and Valuing Diversity 318(1)
See for Yourself Videocase: Finding and Keeping the Best Employees 319(2)
Part Four Role-Play Exercise: eQuality Assured 321(2)
Part Five Marketing: Developing Relationships 323(58)
Customer-Driven Marketing 324(24)
Enter the World of Business
Video Game Wars 325(1)
Introduction 326(1)
Nature of Marketing 326(1)
The Exchange Relationship 326(1)
Marketing Creates Utility 327(1)
Functions of Marketing 328(1)
The Marketing Concept 329(1)
Customer Relationship Management 330(1)
Developing a Marketing Strategy 331(1)
Selecting a Target Market 331(4)
Developing a Marketing Mix 335(2)
Marketing Research and Information Systems 337(1)
dot.comment
Look-Look.com 338(2)
Buying Behavior 340(1)
Psychological Variables of Buying Behavior 340(1)
Solve the Dilemma
Will It Go? 340(1)
Social Variables of Buying Behavior 340(2)
Understanding Buying Behavior 342(1)
The Marketing Environment 342(1)
Embrace Technology
Mystery Marketing with Buddy Lee 343(1)
Explore Your Career Options
Customer Service in a Service Economy 344(1)
Review Your Understanding 344(1)
Learn the Terms 345(1)
Check Your Progress 345(1)
Get Involved 346(1)
Build Your Skills: The Marketing Mix 346(1)
See for Yourself Videocase: E-Commerce 347(1)
Dimensions of Marketing Strategy 348(33)
Enter the World of Business
Domino's Delivers 349(1)
Introduction 350(1)
The Marketing Mix 350(1)
Product Strategy 350(1)
Developing New Products 350(2)
Classifying Products 352(1)
Product Line and Product Mix 353(1)
Product Life Cycle 353(1)
Identifying Products 354(1)
Enhance Productivity
Revitalizing a Maturing Brand 355(4)
Pricing Strategy 359(1)
Pricing Objectives 359(1)
Specific Pricing Strategies 359(1)
Distribution Strategy 360(1)
Marketing Channels 361(2)
Intensity of Market Coverage 363(2)
Physical Distribution 365(1)
Consider Ethics and Social Responsibility
Home Depot 366(1)
Importance of Distribution in a Marketing Strategy 366(1)
Solve the Dilemma
Better Health with Snacks 367(1)
Promotion Strategy 367(1)
The Promotion Mix 367(5)
Promotion Strategies: To Push or To Pull 372(1)
Objectives of Promotion 373(1)
Promotional Positioning 373(1)
Explore Your Career Options
Diverse Opportunities in Marketing 374(1)
Review Your Understanding 374(1)
Learn the Terms 375(1)
Check Your Progress 376(1)
Get Involved 376(1)
Build Your Skills: Analyzing Motel 6's Marketing Strategy 376(1)
See for Yourself Videocase: Alligator Records 377(2)
Part Five Role-Play Exercise: RedRiverShops.com 379(2)
Part Six Financing the Enterprise 381(82)
Accounting and Financial Statements 382(28)
Enter the World of Business
Differences in International Accounting 383(1)
Introduction 384(1)
The Nature of Accounting 384(1)
Accountants 384(1)
Accounting or Bookkeeping? 385(1)
The Uses of Accounting Information 385(3)
The Accounting Process 388(1)
The Accounting Equation 388(1)
Double-Entry Bookkeeping 388(1)
The Accounting Cycle 389(2)
Financial Statements 391(1)
The Income Statement 392(3)
Embrace Technology
Ford Uses the Internet to Cut Accounting Expenses 395(1)
The Balance Sheet 395(4)
Ratio Analysis: Analyzing Financial Statements 399(1)
Profitability Ratios 400(1)
Asset Utilization Ratios 400(1)
Consider Ethics and Social Responsibility
Accounting Fraud at Cendant Corp. 401(1)
Liquidity Ratios 402(1)
Debt Utilization Ratios 402(1)
Solve the Dilemma
Exploring the Secrets of Accounting 403(1)
Per Share Data 403(1)
Industry Analysis 404(1)
Explore Your Career Options
More Power to the Accountants 405(1)
Review Your Understanding 406(1)
Learn the Terms 407(1)
Check Your Progress 407(1)
Get Involved 407(1)
Build Your Skills: Financial Analysis 408(1)
See for Yourself Videocase: The Many Purposes of Accounting Statements 408(2)
Money and the Financial System 410(26)
Enter the World of Busines
The Federal Reserve Board 411(1)
Introduction 412(1)
Money in the Financial System 412(1)
Functions of Money 412(1)
Characteristics of Money 413(1)
Types of Money 414(2)
Embrace Technology
Check Cashing for the Unbanked 416(2)
Value Diversity
Credit Card Companies Target Women 418(1)
The American Financial System 418(1)
The Federal Reserve System 419(3)
Banking Institutions 422(2)
Nonbanking Institutions 424(1)
Solve the Dilemma
Seeing the Financial Side of Business 425(2)
Electronic Banking 427(2)
Challenge and Change in the Commercial Banking Industry 429(1)
Explore Your Career Options
What Do Economists Do? 430(1)
Review Your Understanding 431(1)
Learn the Terms 432(1)
Check Your Progress 432(1)
Get Involved 432(1)
Build Your Skills: Managing Money 433(1)
See for Yourself Videocase: Why Stocks? Why Bonds? 433(3)
Financial Management and Securities Markets 436(27)
Enter the World of Business
Online Investing 437(1)
Introduction 438(1)
Managing Current Assets and Liabilities 438(1)
Managing Current Assets 438(1)
Enhance Productivity
Working Capital Problems in a Small Business 439(3)
Managing Current Liabilities 442(2)
Managing Fixed Assets 444(1)
Capital Budgeting and Project Selection 444(1)
Embrace Technology
Ford: Using Technology to Reinvent the Auto Industry 445(1)
Assessing Risk 445(1)
Pricing Long-Term Money 446(1)
Solve the Dilemma
Surviving Rapid Growth 447(1)
Financing with Long-Term Liabilities 447(1)
Bond: Corporate IOUs 448(1)
Types of Bonds 449(1)
Financing with Owners' Equity 450(2)
Investment Banking 452(1)
The Securities Markets 453(1)
Organized Exchanges 454(1)
The Over-the-Counter Market 454(1)
Measuring Market Performance 455(2)
Explore Your Career Options
Financial Management 457(1)
Review Your Understanding 458(1)
Learn the Terms 459(1)
Check Your Progress 459(1)
Get Involved 459(1)
Build Your Skills: Choosing among Projects 460(1)
See for Yourself Videocase: Role of the Financial Manager 461(1)
Part Six Role-Playing Exercise: Dana Fashing Designs, Inc. 462(1)
Appendix B Personal Financial Planning 463(16)
Appendix C The Business Plan 479(9)
Appendix D Personal Career Plan 488
Glossary 1(1)
Photo Credits 1(1)
Endnotes 1(1)
Index 1
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
亲爱的云图用户，
光盘内的文件都可以直接点击浏览哦
无需下载，在线查阅资料！
