现代商务英语综合教程.第1册

　　Chapter 1 Introduction to Business
　　 Background Case: Donald Trump Is Back
　　 Listening
　　 Reading: The Miracle of IKEA
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: Stay Hungry. Stay Foolish.
　　Chapter 2 Business Recruitment
　　 Background Case: Southwest Airlines Recruitment
　　 Listening
　　 Reading: Nike's E-recruitment Strategy
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: Qualities Employers Seek
　　Chapter 3 Business Communication
　　 Background Case: Whose Fault?
　　 Listening
　　 Reading: Effective Business Communication
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: The Great Communicators
　　Chapter 4 Teamwork
　　 Background Case: Peter Smith Builds Up a Company with a Teamwork Culture
　　 Listening
　　 Reading: Teamwork and Team Building
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: The Race Between the Tortoise and the Hare
　　Chapter 5 Business Travel
　　 Background Case: As Business Travel Increases, So Do Costs and Headaches
　　 Listening
　　 Reading: What Does My Business Benefit from Business Travel?
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: Facing Business Challenges at Holiday Inn Worldwide
　　Chapter 6 Business Etiquette
　　 Background Case: What's Wrong?
　　 Listening
　　 Reading: Good Etiquette Is Good Business
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: Business Etiquette Is About People
　　Chapter 7 Health and Safety
　　 Background Case: Investing in Health and Well-Being Leads to Business Success
　　 Listening
　　 Reading: Meeting Business Challenges at Johnson & Johnsor
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: Health and Safety Makes Good Business Sense
　　Chapter 8 Setting Up a Business
　　 Background Case: Bill Gates' Mysterious New Company
　　 Listening
　　 Reading: Building Your Business... Is Just Like Building a House
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: Dreaming Your Way to Success
　　Chapter 9 Products
　　 Background Case: Pampers to Expand Product Range, Services in China
　　 Listening
　　 Reading: P&G's Quest for "Wow" Design
　　 Translation
　　 Speaking
　　 Writing
　　 Additional Reading: McDonald's: We're Lovin' It！