新商务英语综合教程4 配光盘 新商务英语教程

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作   者:戴明元 主编

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ISBN:9787302399537

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简介

  “新商务英语教程”系列教材采用话题、语言技 能和任务紧密结合的编写原则,全书以话题为核心, 语言技能为主线,精心设计的任务型活动贯穿每个教 学单元。本书为《新商务英语综合教程4》,由戴明 元主编,全书共8个单元,每单元由Learning Objectives,Lead-in,Readings,Language Skills in Focus和Cultural Tips 5个模块构成, 以多种形式对英语阅读、翻译、写作和口语等基本技 能进行综合性训练。  本教材可供高职高专院校商务英语专业和应用英 语专业外贸和涉外文秘方向的学生在二年级下学期使 用。

目录

Unit 1  Corporate Culture
  Learning Objectives
  Section A  Lead-in
  Section B  Readings
    Text A  What Is Corporate Culture?
    Text B  Being a Gentleman at the Office: the Dos of Business Etiquette
  Section C  Language Skills in Focus
  Section D  Cultural Tips
Unit 2  Trademark and Brand
  Learning Objectives
  Section A  Lead-in
  Section B  Readings
    Text A  Brand Awareness
    Text B  Protecting Your Brand with Trademarks
  Section C  Language Skills in Focus
  Section D  Cultural Tips
Unit 3  Mechanism of the Board
  Learning Objectives
  Section A  Lead-in
  Section B  Readings
    Text A  The Board of Directors
    Text B  A More Effective Board of Directors
  Section C Language Skills in Focus
  Section D Cultural Tips
Unit 4  Stock Market
  Learning Objectives
  Section A  Lead-in
  Section B  Readings
    Text A  Understanding the Stock Market
    Text B  How Stocks and the Stock Market Work
  Section C  Language Skills in Focus
  Section D  Cultural Tips
Unit 5  Overseas Market
  Learning Objectives
  Section A  Lead-in
  Section B  Readings
    Text A  The Challenges of Doing Business Overseas
    Text B  Product Strategies for Overseas Markets
  Section C  Language Skills in Focus
  Section D  Cultural Tips
    Vision of the
Unit 6  Company
  Learning Objectives
  Section A  Lead-in
  Section B  Readings
    Text A  Building Your Company's Vision
    Text B  What is a Vision Statement?
  Section C  Language Skills in Focus
  Section D  Cultural Tips
Unit 7  Business Tycoons
  Learning Objectives
  Section A  Lead-in
  Section B  Readings
    Text A  Warren Buffett
    Text B  A Successful Leader--Li Ka-shing
  Section C  Language Skills in Focus
  Section D  Cultural Tips
Unit 8  Top 500
  Learning Objectives
  Section A  Lead-in
  Section B  Readings
    Text A Apple Inc
    Text B  Starbucks
  Section C  Language Skills in Focus
  Section D  Cultural Tips
New Words and Expressions

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