International business English

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作者：周维家，葛萍主编

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ISBN：9787309075809

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《卓越?国际商务与管理系列教材?国际商务英语》融英语语言知识及技能和国际商务知识及技能于一体，力求将语言技能的培养和专业知识的学习有机地结合起来，从题材到形式尽量满足适用性和应用性的要求，以提高学生的商务英语交际能力。《卓越?国际商务与管理系列教材?国际商务英语》共分十个单元，主要内容有：初次见面介绍及问候、工作面试、电话交流、宴请娱乐活动、公司介绍、市场营销、产品介绍、定价、零售和批发业务及广告宣传。每单元由“听说”、“课文”和”练习”三部分组成。“听说”部分的内容较贴近生活，易于学生理解、交流，并与单元主题内容相符。听力练习的形式有多项选择、缺格填空、回答问题、判断对错等；口语练习的形式有双人讨论、小组讨论等互动练习，以激发学生对本单元的学习兴趣。为了便于教学和自学，《卓越?国际商务与管理系列教材?国际商务英语》对词汇和一些知识难点和要点作了较为详细的介绍，每课课文后面还附有大量练习，以供选用。此外，《卓越?国际商务与管理系列教材?国际商务英语》后附有总词汇表、各课练习答案及听力原文，方便读者自学和查阅。

unit one introduction and greeting
　part one listening & speaking
　 i listening tasks
　 ii speaking tasks
　part two text: introduction and greeting in business
　new words & expressions
　exercises
unit two job interview
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: interview preparation
　new words & expressions
　notes
　exercises
unit three business telephone manners
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: business telephone manners
.　new words & expressions
　exercises
unit four entertainment
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: entertaining business guests at home
　new words & expressions
　notes
　exercises
unit five company
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: the largest fast food service company
　new words & expressions
　ote
　exercises
　unit six marketing
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: the role of marketing & marketing mix
　new words & expressions
　notes
　exercises
unit seven products
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: consumer products & industrial products
　new words & expressions
　notes
　exerci\'ses
unit eight pricing
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: pricing objectives & terms used to describe price
　new words & expressions
　notes
　exercises
unit nine retailing & wholesaling
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: retailing & wholesaling
　new words & expressions
　notes
　exercises
unit ten advertising
　part one listening & speaking
　i listening tasks
　ii speaking tasks
　part two text: history & roles of advertising
　new words & expressions
　notes
　exercises
　appendix i vocabulary and expressions
　appendix ii reference answers to the exercises
　appendix iii tapescripts
　references

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