Part Ⅰ  International Business
  Unit 1
    Text A  International Trade Theory
    Text B  A Tale of Two Nations
  Unit 2
    Text A  Exporting, Importing, and Countertrade
    Text B  Proust Winery
  Unit 3
    Text A  Non-export Entry Modes--Strategic Alliances
    Text B  World Wide Pharmaceutical
  Unit 4
    Text A  Foreign Direct Investment
    Text B  Honda in North America
Part Ⅱ  Environments of International Business
  Unit 5
    Text A  International Monetary System
    Text B  The Fall and Rise of Caterpillar Tractor
  Unit 6
    Text A  Legal Systems in International Business
    Text B  International Intellectual Property Law
  Unit 7
    Text A  Intellectual Property and Cyberlaw
    Text B  Emerging Trends in Business Law Online
  Unit 8
    Text A  Cultural Environment in International Business
    Text B  Control in Multi-national Corporations
  Unit 9
    Text A  Frameworks of Cultural Differences
    Text B  Organizational Behavior in Action
  Unit 10
    Text A  Demographic Environment
    Text B  Micromarketing: A New Marketing Era
Part Ⅲ  Business Management
  Unit 11
    Text A  Managerial Importance of Customer Behavior
    Text B  Competitive Advantages through Customer Orientation
  Unit 12
    Text A  Products and Branding in Brand Management
    Text B  A Glimpse into the Past of Selected Brands
  Unit 13
    Text A  Integrated Marketing Communications
    Text B  Are Consumer Goods Companies Getting Too "Pushy"?
  Unit 14
    Text A  E-commerce
    Text B  Competing against the Net: Traditional Retailers
  Unit 15
    Text A  Accounting
    Text B  Cash Flow Statement
  Unit 16
    Text A  Restructuring Organizations
    Text B  Reengineering Schlage Lock Company
  Unit 17
    Text A  Entrepreneurs: The Energizers of Small Businesses
    Text B  King's Beauty Supply
Appendix  Keys to Exercises I and 1V