Success with BEC,Vantage

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作   者:higher

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ISBN:9787505897564

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简介

  《新编剑桥商务英语口试必备手册(中高级)(2010年修订版)》共分公司运作与管理、人力资源管理、市场营销、商务旅行、企业公关、公司发展、商务电子化与新型工作方式以及商务会议八大单元,每个单元从不同视角又分若干专题,专题下再根据实际口试结构给出具体问题和参考回答。修订版主要结合近年来BEC的口语考试趋势与相关商务领域的发展,在具体话题上(包括背景知识、背景阅读、口试样例和参考答案)进行了部分替换和变更,让考生更加深入地了解和充分接触BEC口语考试可能涉及的方方面面。

目录

  BEC Vantage 口试简介
  Unit One Company Operation and Management
   1.1 Teamwork
   1.2 Internal Communications
   1.3 Reducing Production Cost
   1.4 Reducing Overheads
   1.5 Hgw to Deal with a Heavy Workload
   1.6 Work Environment
   1.7 Logistics
   1.8 Business Ethics
  Unit Two Human Resources Management
   2.1 Recruiting & Selecting
   2.2 Employee Training
   2.3 Career Development
   2.4 Promotion
   2.5 Staff Motivation
   2.6 Staff Turnover
   2.7 Appraising and Improving Performance
   2.8 Pay and Benefits
   2.9 Labor Relations
   2.10 Work Place Safety and Health
   2.11 Time Management
   2.12 Managing Stress
   3.1 Product Development and Price Setting
   3.2 Product Promotion
   3.3 Advertising
   3.4 Publicity
   3.5 Packaging
   3.6 Branding
   3.7 Customer Service
   3.8 Keeping Customers
   3.9 Distribution
  Unit Four Business Travel
   4.1 Travel and Transport
   4.2 Travel and Accommodation
   4.3 Domestic Travel
   4.4 Travelling Abroad
  Unit Five Public Relations and Corporate Hospitality
   5.1 Corporate Culture
   5.2 Company Image
   5.3 Corporate Gifting
   5.4 Corporate Sponsorship
   5.5 Dress Code
   5.6 Entertaining Business Clients
  Unit Six Company Development
   6.1 Site Location and Relocation
   6.2 Going Global
   6.3 Mergers and Acquisitions and Franchise
   6.4 Meeting Competition
  Unit Seven Going Digital and New Patterns of Work
   7.1 E-Business
   7.2 Setting up Company Website
   7.3 Internet Marketing
   7.4 Flexible Patterns of Work
  Unit Eight Business Meetings and Conferences
   8.1 Staging a Meeting/Conference
   8.2 Attending a Meeting/Conference
   8.3 Giving a Presentation
   8.4 Trade Fairs and Exhibitions
  附录一 BEC Vantage Practice Tests
  附录二 BEC Higher 口试简介
  附录三 BEC Higher Practice Tests
  

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Success with BEC,Vantage
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