New textbook of tourism English

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作   者:潘惠霞主编

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ISBN:9787811226386

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简介

《新编旅游英语教程》是东北财经大学出版社组织编写的“21世纪高等院校旅游管理系列教材”之一。本教材编写的主要目标是为旅游管理专业学生及旅游英语爱好者提供一本以培养英语语言能力为主、以充实旅游知识为辅的英语教材。本教材融知识性和趣味性于一体,帮助学生深入了解旅游文化知识,熟悉旅行社、酒店及其他旅游服务机构及其业务知识,为学生今后从事旅游及相关行业工作奠定良好的基础。 《新编旅游英语教程》适用于旅游英语专业二年级以上(包括二年级)学生使用,同时还可以作为旅游管理专业学生的双语教学教材或旅游行业培训教材。 《新编旅游英语教程》由16课组成。每课包括课文、词汇、课文注释、写作、练习及课外阅读六个部分。课文分A、B两部分,Text A为旅游专业知识,Text,B为旅游相关知识。课文内容由浅人深,篇幅适当。词汇部分注重旅游行业专用术语和表达。课文注释部分包括语言难点、旅游专业知识、旅游文化难点等。.写作部分主要介绍应用文写作。练习部分提供包括课文理解、词汇、语法、阅读和旅游写作等方面的训练。每课后配有补充阅读材料,内容范围广、信息量大,帮助学生提高阅读能力和扩大知识面。更多>>

目录

  Unit One
   Text A Travel as an Industry
   Text B The Vacation and Leisure Traveler
   Practical Writing:Notice(1)
   Supplementary Reading
   Basic Approaches to the Study of Tourism(1)
  Unit Two
   Text A What iS Tourism?
   Text B The Study of Tourism
   Practical Writing:Notice(2)
   Supplementary Reading
   Basic Approaches to the Study of Tourism(2)
  Unit Three
   Text A Benefits and Costs of Tourism
   Text B The International Tourist
   Practical Writing:Letter Writing(1)
   Supplementary Reading
   Common Health Problems
  Unit Four
   Text A Economic Impacts of Tourism
   Text B Cultural Effects of Tourism
   Practical Writing:Letter Writing(2)
   Supplementary Reading
   Tourism’S Impact on New York City
  Unit Five
   Text A What is Hospitality Management?
   Text B Planned Play Environments
   Practical Writing:Invitation Card Writing
   Supplementary Reading 
   Trends in the Lodging Industry
  Unit Six
   Text A The Airline Industry
   Text B The Motorcoach Industry
   Practieal Writing:Reservation Letter
   Supplementary Reading
   Impact of Tourism on Employment
  Unit Seven
   Text A The Food Service Industry
   Text B Junk Food and a Hectic Pace
   Practical Writing:Letter of Confirmation
   Supplementary Reading
   Eady Food Services
  Unit Eight
   Text A Hotel Operations
   Text B Thomas Cook
   Practical Writing:Letter of Application
   Supplementary Reading
   The Growth of Hotel Chains
  Unit Nine
   Text A Recreation
   Text B Casinos and Gaming
   Practical Writing:R6sum6
   Supplementary Reading
   The Walt Disney Company
  Unit Ten
   Text A Attractions
   Text B Atlantic City
   Practical Writing:Thank—you Letter
   Supplementary Reading
   Entertainment and Shopping
  Unit Eleven
   Text A Types of Travel Agencies
   Text B Travel Agency Organizations
   Practical Writing:Complaints
   Supplementary Reading
   The World Tourism Organization
  Unit Twelve
   Text A The Channels of Distribution
   Text B Specialty Channelers
   Practical Writing:Letter of Inquiry or Request
   Supplementary Reading
   Establish a Promotional Mix for Travel Intermediaries
  Unit Thirteen
   Text A Special Segments of Business Travel
   Text B Incentive Travel & Convention/Meeting Planners
   Practical Writing : Welcome Speech
   Supplementary Reading
   Tour Wholesalers and Operators
  Unit Fourteen
   Text A Behavior of Individual Customers
   Text B Interpersonal Factors
   Practical Writing: Advertisement
   Supplementary Reading
   Understanding Customer Behavior--Patchwork Quilt Country Inn
  Unit Fifteen
   Text A Why is Demand Important?
   Text B Market Potential Analysis
   Practical Writing : Business Reports
   Supplementary Reading
   Mass-Market Tourism
  Unit Sixteen
   Text A Life-Seeing Tourism
   Text B Improvement in Educational and Cultural Content of Tourism
   Practical Writing:Hotel Reservation Agreement
   Supplementary Reading
   Types of Destinations--Travel Experiences
  References
  

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New textbook of tourism English
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