新编商务英语精读,学生用书.4

　　Unit 1 Advertisement
　　 Reading Ⅰ Advertising
　　 Reading Ⅱ The Mixed Blessing of Advertising Technology
　　 Extended Activities
　　 Function and Structure：Persuasion
　　 Practical Reading：Language of Advertising
　　 Basic Writing：Sentence Writing(I)
　　 Additional Vocabulary
　　 Business World
　　 Humor Time
　　Uint 2 Business Communication
　　 Reading Ⅰ How to Write Magnetic Sales Letters
　　 Reading Ⅱ Using Audience Analysis to Adapt Your Message
　　 Extended Activities
　　 Function and Structure：Expressions at the Post Office
　　 PracticaI Reading：Leaflet：Swift Service
　　 Basic Writing：Sentence Writing(II)
　　 Additional Vocabulary
　　 Business World
　　 Humor Time
　　Unit 3 Organizational Cuitoure
　　 Reading Ⅰ The Organizational Culture and the Discourse Commun ity
　　 Reading Ⅱ Honda of America
　　 Extended Activities
　　 Function and Structure：Expressing Curiosity & Asking for
　　 Information
　　 Practical Reading：A Case Study
　　 Basic Writing：Topic Sentence
　　 Additional Vocabulary
　　 Business World
　　 Humor Time
　　Unit 4 Family
　　 Reading Ⅰ Magic of a Full Moon
　　 Reading Ⅱ The "New Father"――No Real Role Reversal
　　 Extended Activities
　　 Function and Structure：Explanation
　　 Practical Reading：Advertisements for Properties
　　 Basic Writing：Unity and Coherence
　　 Additional Vocabulary
　　 Business World
　　 Humor Time
　　Unit 5 Sightseeing
　　 Reading Ⅰ Big Fun
　　 Reading Ⅱ Follow Summer Waterfalls
　　 Extended Activities
　　 Function and Structure：Expressions for Sightseeing
　　 Practical Reading：Itinerary
　　 Basic Writing：Paragraph Development
　　 Additional Vocabulary
　　 Business World
　　 Humor Time
　　Unit 6 Public Relations
　　 Reading Ⅰ Public Relations
　　 Reading Ⅱ A General Introduction to Public Relations
　　 Extended Activities
　　 Function and Structure：Expressions at a Hotel
　　 Practical Reading：Hotel Brochures
　　 Basic Writing：Telephone Messages
　　 Additional Vocabulary
　　 Business World
　　 Humor Time
　　Unit 7 Modern Offive
　　 Reading Ⅰ The Modern Office
　　 ReadingⅡ Rule Number One：Clear That Desk
　　 Extended Activities
　　 Function and Structure：Receiving Guests
　　 Practical Reading：the Communicative Processes
　　 Basic Writing：Notes
　　 Additional Vocabulary
　　 Business World
　　 Humor-rime
　　Unit 8 Production
　　 Reading Ⅰ New Process Designs
　　 Reading Ⅱ The Two Basic Methods of Production
　　 Extended Activities
　　 Function and Structure：Describing Products
　　 PracticaJ Reading：Production Activities
　　 Basic Writing：Memos
　　 AdditionaJ Vocabulary
　　 Business World
　　 Humor Time
　　Unit 9 Automobiles
　　 Reading Ⅰ Oars：On a Road to Nowhere
　　 Reading Ⅱ Merging Hand-made Oraftsmanship with World-class Manufacturing
　　 Extended Activities
　　 Function and Structure：TraveJ by Car
　　 Practical Reading：Car Ads
　　 Basic Writing：E-mails
　　 Additionaf Vocabulary
　　 Business World
　　 Humor Time
　　Unit 10 Insmanee
　　 Reading Ⅰ Types of Insurance
　　 Reading Ⅱ Basic Insurance Concepts
　　 Extended Activities
　　 Function and Structure：ConversationaJ Strategies
　　 Practical Reading：Insurance Fbrm
　　 Basic Writing：Fax
　　 Additionaf Vocabulary
　　 Business World
　　 Humor Time
　　Appendix Ⅰ New Words
　　Appendix Ⅱ Expressions
　　Appendix Ⅲ Word Study
　　Appendix Ⅳ Special Use