光盘
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简介:Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms.
Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
Chapter-Opening Vignettes discuss prominent companies/products.
Marketing Research Across the Organiz更多>>