广告图形创意课题训练
作者: 黄军著
出版社:江苏美术出版社,2007
简介: 本书结合广告行业创意实战理论和案例,以广告创意融合图形创意的表现手法,突出从创意到执行
方法训练的教学目的性,清晰呈现课程教学的过程,实战性强而有的放矢。针对学生实际广告创意
执行能力训练缺少实战性的状况,选用实际品牌课题,引导学生亲历广告创意执行每个环节;展现
丰富的学生作品案例,启发性和参考性强。
This book, which takes the theories and cases of advertisemental creative design to display clearly
the process of teaching, is of great pratical significance and has a definite object in view. Aiming at
the situation that students have few chances of real practice when cultivating their ability to carry
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