Master Data Management In Practice: Achieving True Customer Mdm 9780470910559
作者： Dalton Cervo , Mark Allen 著
出版社：Wiley 2011-7-1
简介：Expert guidance for Master Data Management (MDM)implementation Master Data Management in Practice provides a logical ordertoward planning, implementation, ongoing management, and advancedpractices of Customer MDM with tables, graphs, and charts. AuthorsDalton Cervo and Mark Allen show organizations how to implementMaster Data Management (MDM) within their business model to createa more quality controlled approach for sucessfully managing andmaintaining their customer master data. This book focuses ontechniques that can improve data quality management, lower datamaintenance costs, reduce corporate and compliance risks, and driveincreased efficiency in customer data management practices. Designed for data management professionals and data managementconsulting firms Addresses the aspects of defining the underlying scope,approach, architecture, and objectives necessary for the planningand execution of a Customer MDM initiative Provides the practical insight, guidance, questions, andexamples related to the implementation of the four foundationalCustomer MDM disciplines: Data Governance, Data Stewardship, DataQuality Management, and Data Access Management Packed with helpful tables, graphs, and charts, Master DataManagement in Practice discusses current concepts and futureimplications associated to Customer MDM, revealing a logical ordertoward the planning, implementation, and ongoing management ofsolid Customer MDM practices. Praise for Master Data Management in Practice: Achieving TrueCustomer MDM "As more and more companies recognize the benefits of customermaster data management (MDM), they are also learning that effectivecustomer MDM requires careful planning and execution. Responding tothe growing demand for tried and true knowledge on how tosuccessfully implement and manage customer MDM practices, this bookfrom Dalton Cervo and Mark Allen delivers very insightful andpractical hands-on techniques from both the program manager anddata steward points of view. It should be at the top of the 'mustread' list for anyone looking to implement a customer MDMinitiative."-Ron Powell, BeyeNETWORK Associate Publisher/EditorialDirector TechTarget Enterprise Applications Group "Organizations today are awash in a sea of structured andunstructured data, often lacking the tools, framework, and humanresources to effectively manage their most valuable resource. InMDM in Practice, Cervo and Allen knock the ball out of the park.Rife with practical lessons, this how-to guide is essential readingfor those determined to maximize the value of their information andavoid mistakes made far too frequently."-Phil Simon, author, TheNew Small and The Next Wave of Technologies "Master data management is often neglected yet is a criticalasset for any business. Cervo and Allen bring a new and refreshinghands-on perspective to a complex and, often, hard to managecustomer data domain. Their experience and practical wisdom of theissues are compelling and unrivaled."-Peter Jaumann, Director,Customer Analytics and Insights, HP "Dalton Cervo and Mark Allen demystify the theories andindustry buzz surrounding Master Data Management (MDM), and providea practical guide for successfully implementing a Customer MDMprogram, which includes discussing the three major types of MDM(Analytical, Operational, and Enterprise) as well as explainingexactly how MDM is related to, and supported by, Data Governance,Data Stewardship, and Data Quality. Dalton and Mark explain how MDMdoes much more than just bring data together—it provides a set ofprocesses, services, and policies that bring people together in across-functional and collaborative approach to enterprise datamanagement, where people, empowered by high quality data andenabled by technology, can optimize business processes for superiorbusiness performance."-Jim Harris, independent consultant, speaker,and freelance writer, as well as the Blogger-in-Chief atObsessive-Compulsive Data Quality (www.ocdqblog.com) "This publication, by two of the most experiencedpractitioners in the field of Master Data Management (MDM),provides clear direction for any organisation looking to navigatetheir way through the complex challenges posed by Customer MDM. Oneof the questions we regularly get asked by readers is 'Where do westart with MDM?' In this book they will find not only the solutionto creating buy-in and successfully launching an initiative, butmore importantly, maturing MDM for the long-haul with sound datagovernance, data quality and change management techniques."-DylanJones, Founder of Data Quality Pro, an expert online resource fordata quality professionals "Dalton's and Mark's book provides some practical advice forthose looking to implement a customer data integration program.They have clearly done a great job at abstracting good master datamanagement practices in a succinct yet approachable way. Anothergreat addition to the field!"-David Loshin, President, KnowledgeIntegrity Incorporated, Inc. "This book provides a very practical guide to understandingand implementing Customer Master Data Management.Dalton and Markdraw from their experience in actual implementations to provideinsights and best practices that can be used by the mostexperienced implementers. At the same time, it offers a clearbackground and foundation on MDM to those that are just gettingstarted."-Tony Fisher, President and CEO, DataFlux
