科学技术研究报告.1127,化学纤维梳毛法半精梳制条
作者: 常象宗等[著]
出版社:中华人民共和国科学技术委员会,1965
简介:Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion management and public relations, and external pressures like regulations, ethics, and environmentalism. Shimp teaches at the University of South Carolina. Annotation c. Book News, Inc., Portland, OR (booknews.com)