简介：Unit 1 Scarcity and Efficiency：the Twin Themes of Economics
Exercises
Unit 2 The Three Problems of Economic Organization
Exercises
Unit 3 The Principle of Comparative Advantage
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Unit 4 What Is Logistics
Exercises
Unit 5 Logistical Operation
Exercises
Unit 6 Tips to Establish Your Good Business Reputation
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Unit 7 Business Law
Exercises
Unit 8 Everyday Etiquette for Office Life
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Unit 9 A Brief Introduction to Accounting
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Unit 10 Basic Principles of Accounting
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Unit 11 How Bank Works？
Exercises
Unit 12 The Evolution of Money
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Unit 13 The Stock Market
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Unit 14 Foreign Exchange
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Unit 15 Exchange Rates
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Unit 16 International Trade
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Unit 17 Classical Theories of Trade
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Unit 18 Free Trade or Fair Trade
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Unit 19 International Institutions
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Unit 20 Institutional Pillars of International Business
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Unit 21 The World Trade Organization
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Unit 22 The Product Lifle Circle
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Unit 23 The Quality Imperative
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Unit 24 Product Brands and Trademarks
Exercises
Unit 25 The Joint International Venture
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Unit 26 Multinational Corporations
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Unit 27 Multinational Enterprises Are Regional，Not Global
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Unit 28 Transfer Pricing in Multinational Companies
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Unit 29 Insurance
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Unit 30 Marine Insurance
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Unit 31 Elements of Communication
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Unit 32 Main Forills of Communication in Business
Exercis6s
Unit 33 The Changing Concept of Marketing
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Unit 34 Market and Marketing
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Unit 35 The Importance of Marketing
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Unit 36 The Role and Activities of Promotion
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Unit 37 Personal Selling
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Unit 38 Branding and Brand Equity
Exercises
Unit 39 Going Global
Exercises
Unit 40 Globalization Perspectives
Exercises
Unit 41 Globalization versus Regionalization：Which Way for the Multinational？(1)
Exercises
Unit 42 Globalization versus Regionalization：Which Way for the Multinational？(2)
Exercises
Unit 43 International Marketing
Exercises
Unit 44 Marketing Planning
Exercises
Unit 45 International Human Resource Management
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Unit 46 Mission Statement
Exercises
Unit 47 E-commerce：A Kind of New Commercial Tool
Exercises
Unit 48 Outline of E-business
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Unit 49 How the Credit Card Captured America
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Unit 50 Will Cash Completely Vanish？
Exercises
