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简介：Summary: Publisher Summary 1 Have you ever worried about being expected to understand what finance people are saying when they quote 'gearing ratios' or 'equity yields' at you? Whether you are in a large organization or just starting out on your own you will want to avoid missing something important and know how you can achieve the financial targets that are critical to you and your business. It is important for all those engaged in business to understand how financial ratios can be used to measure the performance of a business. This has never been more urgent and important, when corporate frauds and corporate governance are high on the public agenda. However it is also important to understand how they can be used positively to maximize value and success in a business. This book covers the full scope of business. It uses a model, the Enterprise Stewardship Model which has received international acclaim, to illustrate the power 鈥?and the limitations 鈥?of financial ratios and explore the tangible and intangible aspects of creating value in a business. It shows how ratios can be used to describe, measure, and help to maximize, value and success. And it includes worked examples to illustrate how to generate and calculate key financial ratios. The CD that is included with the book enables the reader to both understand and apply the subject for themselves through the use of interactive exercises. It also includes a short introductory video, a slide show and some structured questions to prompt a strategic business review using ratios. Relationships are at the heart of this book. Ratios themselves are relationships 鈥?between different sets of numbers or measurements. It is important to understand them and be able to work with them. But is also important to understand and be able to work with people in a business and this book looks at different perspectives on a business and explores how financial ratios can be interpreted differently from different standpoints. 鈥淎 splendid job! You have made a complex subject highly accessible. It is very readable for anyone engaged in business whether in a small firm or a major corporation.鈥?- Peter Hutton, Managing Director of Brand Energy Research and formerly Group Development Director for MORI 鈥淕reat concept: nicely executed and well written. Financial Ratios has a logical structure and flows well 鈥?I really enjoyed reading it and couldn't put it down!鈥?- Dr David Hillson FRSA FAPM FIRM FCMI, Director of Risk Doctor and Partners. * Financial ratios can add value to any business - understand how * Do you your customers need to understand what the finance department is telling them and what they should do about it? * Understand the strengths and shortcomings of financial ratios which will help you grow and manage your business * Accompanying CD enables the reader to both understand and apply the subject for themselves through the use of interactive exercises  

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简介：Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.

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简介：Summary: Publisher Summary 1 Mainly writing for students in geography, urban and regional planning, and related fields, Wang (geography, Northern Illinois U.) provides instruction on integrating and applying GIS (geographic information systems) and quantitative computational methods. His intention is to show the diversity of issues to which these methodologies can be applied from regional growth patterns and trade area analysis to crime and health analysis and to cover common tasks encountered in spatial analysis. After discussing general introductory matters, chapters cover trade area analysis, accessibility measures, function fittings, factor analysis, rate analysis in small populations, spatial cluster and regression, linear programming, and solving a system of linear equations. The CD-ROM contains all of the data used in the text and some sample computer programs. Annotation 漏2007 Book News, Inc., Portland, OR (booknews.com)  

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简介：A comprehensive text on the principles and techniques of modern digital systems, for use in two- and four-year programs in technology, engineering, and computer science. This revised and updated edition (5th ed., 1991) increases the quantity and quality of examples, section review questions, and end-of-chapter problems. CMOS logic is given more prominence by virtue of its evolution as the principal IC technology in the small- and medium-scale integration applications. Annotation c. by Book News, Inc., Portland, Or.

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简介：3 Steps to Success Get Ready - Organize a plan of attack Open the book for a thorough, proven course that will make you a Windows NT Workstation 4.0 expert, put together by Alan R. Carter, one of the best MCSE trainers on the planet Pop in the IDG Books Testing Software CD-ROM for a diagnostic exam that not only identifies your weak spots, but refers you back to the specific sections in the book you need to review Get Set - Practice, Practice, Practice Use the tutorials, labs, summaries, examples, and self-assessments in the book to refine your knowledge of each topic Set the exam simulations on IDG Books Testing Software to give you extra practice on topics that give you trouble - and even create electronic flash cards for intensive drills Configure and troubleshoot large or small networks with the operating system simulations on the CD-ROM - and get the hands-on experience you need to succeed Go - Watch your career take off! Use IDG Books Testing Software's amazingly realistic, fully adaptive test simulations to pinpoint exactly when you're ready to pass the exam Keep the book at your desk for tested solutions to real-world problems - and use the operating system simulations to hone your network skills Advanced Test Preparation Software IDG Books Testing Software Standard test simulations Adaptive test simulations Operating system simulations fully integrated with IDG Books Testing Software Diagnostics, bookmarking, flash cards, and more All simulations mapped back to topics in the book Microsoft Windows NT Workstation 4.0 120-day evaluation edition Free 30-day evaluation copy

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简介：Offers practical information on communicating with managers, employees, and clients in business and the professions, covering aspects including theories of organization, small-group problem solving, and persuasive presentations. Includes chapter exercises and quizes, plus example presentations. This fifth edition contains expanded material on areas such as visual aids,, ethics, employment interviewing, and e-mail. For students, entry-level managers and employees, and experienced professionals. Annotation c. by Book News, Inc., Portland, Or.

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简介：CD-ROM contains: Test preparation software -- small group discussion scenarios -- interviewing scenarios -- interpersonal communication scenarios -- presentation skills scenarios.

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简介：Using examples drawn from the successes and failures of companies large and small, this textbook presents an introduction to the principles of business management. Twenty-two chapters cover such topics as organizational planning, strategic management, making decisions, organizational culture, interpersonal communication, human motivation, and control techniques. Plunkett (affiliation not cited) and two co-authors also discuss information management systems, international management, and social responsibility. The included CD-ROM contains video cases and interactive quizzes. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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简介：Ackerman (atmospheric and oceanic studies, U. of Wisconsin, Madison) and Knox (engineering, U. of Georgia) provide this text for introductory courses on meteorology, with a focus on observing the atmosphere. They describe the energy cycle, temperature, water in the atmosphere, global-scale winds, atmospheric-ocean interactions, air masses and fronts, extratropical cyclones and anticyclones, thunderstorms and tornadoes, small-scale winds, weather forecasting, past and present climates, and human influences on climate. For this edition, the authors integrate web-based activities, include a discussion of the 2005 hurricane season, expand the section on atmospheric stability, and add new research to their explanation of climate, as well as other revisions and reorganizations. Annotation 漏2006 Book News, Inc., Portland, OR (booknews.com)

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简介：This new "unbound" product provides all the content, learning activities, and pedagogy for the basic communication course in an exciting and active format online!Taking advantage of an online format, this text is rich with interactive resources video, Web activities, study quizzes, review-oriented crossword puzzles, an electronic journal, and more that enrich and enhance students' learning. Students begin by reading the basic text content either online or from the printed text, and then use the additional online features to reinforce and apply concepts.Providing the same type of content that instructors would expect to see in a traditional text for this course, Communication Unbound emphasizes the "relational community" in three main types of relationships: interpersonal, professional, small group, and speaker-audience. While its primary focus is the application of communication principles to face-to-face interactions, Communication Unbound also discusses how people interact through electronic channels in a way that only this type of product can.This product is equally appropriate for use in a traditional, classroom-format basic communication class or in a distance learning environment.

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简介：Careful software architecture is crucial when designing complex software systems or small projects. There are many ways to implement a well-designed system. This book covers how to design a game-from basic theory to all the way to completion using advanced Lingo to ensure consistent performance. Some of the topics covered include, "How do the links in a Centipede stay together? How can you fire more than one shot at a time in Space Invaders? How do you detect collisions? How do you make your maze change every time someone plays? How do you teach the computer to play against the user?"

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简介：Jones and George are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about the organizational challenges facing today's managers. No other author team in the management discipline matches their combined research and text-writing experience. Essentials of Management concisely surveys current management theories and research. Through a variety of real world examples from small, medium, and large companies the reader learns how those ideas are used by practicing managers. The organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the content is flexible and encourages instructors to use the organization they are most comfortable with. The themes of diversity, ethics, and information technology are clearly evident through in-text examples, photographs, "unboxed" stories, and the end-of-chapter material - all areas of importance that truly serve to bring to life the workplace realities that today's student will encounter in the course of a career.

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简介：Many people dream of starting a business, but fear that without an MBA they'll get lost in the maze of government red tape. Here's the handbook they need. Step-by-step, The Small Business Start-Up Kit for California outlines how to set up a business in the Golden State quickly and easily, pointing out the hurdles, fees and forms along the way. In language that is clear, readable and straight to the point, the book explains how to: * choose the best business structure * write an effective business plan * file the right forms in the right place * be prepared for, and file, the required taxes * acquire good bookkeeping and accounting habits This completely revamped and updated book provides the latest rules and regulations, all the required forms and an expanded discussion of running a business on the Internet.

【预订】Small Business Financial Management Kit For Dummies

作者：  Tracy

出版社：Wiley 2007年07月

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简介："Practical Art of Motion Picture Sound, Second Edition, examines the subject of sound for motion pictures and television productions with an emphasis on real-world problems and solutions. The book will show you how to achieve great sound despite a small budget, lack of equipment, and less-than-perfect recording conditions. Based on the experience of the author and other top sound craftspeople, and firmly grounded in practical techniques, this book provides real-life examples and relevant technical data as well as an appreciation of the processes involved in creating an artful audio experience. It examines sound from the point of view of the key figures in the sound department, who not only describe today's practices, but also offer practical advice to guide the reader around myriad pitfalls. The second edition has been completely updated and expanded to include new chapters on 5.1, Pro Tools, Nagra IV-S, and Nagra V."--BOOK JACKET.

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简介：1. Clinical Significance of Manual Phaco in Modern Cataract Surgery, 2. Dynamics of Incision and Wound, 3. Construction in MSICS, 4. Ocular Pharmacokinetics in MSICS, 5. Small Incision Planned Extra, 6. Manual Multiphaco-fragmentation (MPF), 7. Allows for Small Incision Cataract Surgery, 8. Manual Phacocracking, 9. Phacosection Technique in MSIC...   more 籗, 10. The Phacofracture Technique in SICS, 11. 3 mm Manual SICS Stop and Chop, 12. Nucleus Management by Viscoexpression Technique in Manual SICS, 13. Closed Chamber Manual Phacofragmentation, 14. Blumenthals Technique in MSICS, 15. MSICS using Irrigating Vectis, 16. Small Incision, Sutureless Temporal Approach Extracapsular Cataract Surgery, 17. Sutureless Cataract Surgery with Nucleus Extraction: Fishhook Technique, 18. Versatility of Anterior Chamber, 19. Maintainer (ACM) in SICS, 20. The Double Wire Snare Splitter, 21. Technique for SINCS, 22. The Jaws Slider Pincer Technique for SINCS, 23. SINCS in Pediatric Cataracts, 24. MSICS in Difficult Situations, 25. Update on Various Nucleus Delivery, 26. Techniques in Manual Small Incision Cataract Surgery.   ?less

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简介："A Systems Approach to Small Group Interaction pioneered the systems approach and is the only book that integrates all important small group topics into a single comprehensive conceptual model. The text also features a unique systematic organization. Each chapter begins with a brief preview, followed by a glossary of terms, a real life case study, and then the chapter text material; next comes several experiential exercises for skill development, and finally the chapter concludes with two original readings.

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简介：Summary: Publisher Summary 1 The fourth edition of this comprehensive guide to planning and implementing geographic information systems (GIS) provides practical instructions and a collection of best practices for businesses small and large. The work presents a step-by-step approach to developing a scalable GIS framework based on sound foundational system design principles and thorough knowledge of the needs and, potential needs, of specific applications. This edition is thoroughly updated to incorporate the latest software, hardware and advances in the field and a companion DVD-ROM provides tutorials, quizzes and exercises and sample documents. Tomlinson is an important expert in the field and is considered the father of modern computerized GIS. Annotation 漏2011 Book News, Inc., Portland, OR (booknews.com)   Publisher Summary 2 Thinking About GIS: Geographic Information System Planning for Managerspresents a planning model for designing data and technology systems that will meet any organization’s specific needs. Designed for two primary audiences—senior managers who oversee information technologies and technical specialists responsible for system design—this book provides a common platform on which to conduct GIS planning. The fourth edition reflects the latest trends in geospatial technology, and includes new case studies, exercises from author Roger Tomlinson's course Planning for a GIS, and video of his "Planning and Managing a GIS" seminar from the Esri International User Conference.   

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简介：Practical and applications (rather than theory) based, this book focuses on the needs of individuals interested in starting a small business -- primarily those organized as sole proprietorships, partnerships, or small Subchapter S corporations. It emphasizes small businesses exclusively -- with specific examples of the non-corporate market. The book is mathematically accessible to those with limited mathematical background (formulas are explained rather than derived, and only basic math is used in illustrations and solutions). A full case study is referred to throughout narrative and an accompanying CD-ROM includes all tables in Excel format.

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简介："The fourth edition of the hugely successful Principles ofMolecular Virology provides an essential introduction to modern virology. Focusing on a molecular approach, this classic textbook presents the principles of virology in a clear and concise manner." "This work explores and explains the fundamental aspects of virology, including structure of virus particles and genome, replication, geneexpression, infection, pathogenesis and subviral agents. The self-assessment questions, glossary and abbreviations section provide excellent revision aids and serve as handyreferences to students, tutors and researchers alike."--BOOK JACKET "Wherever the CD icon appears in the book, an accompanyinglearning resource can be found on" the CD provided. "Before starting, ensure that you have Macromedia FLASH Player installed on your machine. FLASH plays small, fastmultimedia buttons, as well as interactive animations, flying logos, and graphics."--Readme.txt